Emotional Appeal in Writing Quiz

What is emotional appeal in persuasive writing?

• Using facts and numbers to prove a point

• Using emotions to make the reader feel something

• Writing without any opinions

Which sentence uses emotional appeal?

• Studies show that exercise is good for your health.

• Imagine a puppy shivering in the cold, waiting for someone to rescue it.

• A square has four sides.

Which of these is an example of emotional appeal in an advertisement?

• “Our toothpaste has fluoride to protect your teeth.”

• “Every day, millions of animals suffer in shelters. Adopt today and save a life.”

• “This phone has the best battery life on the market.”

What is the main purpose of using emotional appeal in advertising?

• To make people feel something so they take action

• To confuse the audience

• To make an advertisement longer

Which emotion is used in this sentence: “Your donation will help a hungry child enjoy a warm meal tonight.”

• Happiness

• Fear

• Compassion (Caring)

Which of the following is an example of a fear-based emotional appeal?

• “Without this seatbelt, you could be seriously injured in a crash.”

• “Our new shoes will make you feel confident and stylish.”

• “Our product is the best in the market.”

What type of emotional appeal is this sentence using? “If you buy this teddy bear, you’ll bring a smile to a sick child’s face.”

• Guilt

• Happiness

• Fear

A charity commercial shows a dog in a shelter looking sad and lonely. What kind of emotional appeal is this?

• Happiness

• Sympathy

• Excitement

In persuasive writing, which of these is an example of an emotional appeal?

• “Studies show this medicine works 95% of the time.”

• “Think about how happy your parents will be when you bring home a great report card.”

• “Triangles have three sides.”

Which type of emotional appeal does this sentence use? “This adorable kitten needs a loving home—could it be yours?”

• Guilt

• Love and compassion

• Fear