Marketing mix

Calculate the percentage change in the revenue of a small factory between Year 1 and Year 2 of trading. Give your answer to one decimal place. Year 1 £307,000, Year 2 £329,000.

• 7.2%

• 6.7%

• 5.5%

• 4.3%

Calculate the percentage increase from 307,000 to 329,000. Fill in the blank: 329,000 - 307,000 = ______; 22,000 / 307,000 x 100 = ______% increase.

• 22,000; 7.2%

• 21,000; 6.8%

• 23,000; 7.5%

• 20,000; 6.5%

One of the 4Ps of the marketing mix involves the goods or services offered by a business.

• Product

• Price

• Place

• Promotion

Which of the 4Ps of the marketing mix refers to the amount of money customers must pay for a product or service?

• Product

• Price

• Place

• Promotion

The term for the 4P of the marketing mix that involves activities to make the product known to the customer is:

• Product

• Price

• Promotion

• Place

Which of the 4Ps of the marketing mix refers to the location where a product is sold or a service is provided?

• Product

• Price

• Place

• Promotion

What is sales promotion?

• A marketing strategy to boost sales

• A type of financial accounting

• A method of employee training

• A legal term in business law

Advertising is a form of communication that aims to promote or sell a product, service, or idea.

• communication

• transportation

• education

• entertainment

Public relations are:

• a form of advertising.

• a strategic communication process.

• a type of sales promotion.

• a method of direct marketing.

What is direct marketing?

• A method of advertising where businesses communicate directly with customers.

• A type of marketing that involves television commercials.

• A strategy that focuses on indirect communication with customers.

• A form of marketing that relies solely on social media platforms.