BOR: Chapter 3 Test

Which is not a component of a marketing plan?

• Planogram
• Product
• Price
• Promotion

Bill is creating and selling homemade cookies. Which of the following factors does NOT directly affect how much Bill will sell his cookies for?

• The price of sugar
• The price that Bill's competitors charge for similar cookies
• The oven temperature Bill uses when he bakes his cookies
• The amount of money that Bill wants to make on each sell

Which of the following is NOT considered a promotional strategy?

• Advertising
• Publicity
• Personal setting
• Pricing

The promotional approach aimed at specific customers with the goal of getting the customer to take caution is called:

• Direct marketing
• cold calling
• sales
• advertising

The most influential form of advertising is:

• Newspaper
• Cold calling
• social media
• TV

Visual merchandising does the following:

• Promotes products using magazine advertisements
• creates advertising billboards
• allows customer to make a connection with products
• organizes merchandise in the stock room

When doing a store walkthrough, you notice a light fixture in the stockroom that's covered with dust and dead insects, and one light bulb is flickering. What do you do if it is out of your reach?

• Fix it yourself
• Tell your manager
• Ignore the issues-maintenance will take care of it
• Call the electrician

When doing a walkthrough, you see spilled soda on the floor. What do you do first if there is no cleaning station?

• Get a cone or marker and put it near the spill so that no one will walk on it.
• Tell your manager
• Ignore the issues-maintenance will take care of it
• Clean it up

What's the term for a schematic diagram that visually represents the way in which merchandise should be displayed on the sales floor?

• visual merchandising
• planogram
• PLU
• Inventory system

The FIFO method makes sure that which of the following occurs:

• Items with the nearest-term expiration dates are in front
• Items with the nearest-term expiration dates are in back
• Top-selling items are in the front
• Top-selling items are in the back