MIL REVIEW

He is the man behind the movable type printing press in 15th Century which made the production of print media possible.

• Friedrich Koenig

• Johannes Gutenberg

• Bill Gates

• Guglielmo Marconi

It is considered as a first Nonprint form of mass media which widely available in 1920's and allows huge number of people to listen at the same time.

• Telephones

• Television

• Radios

• Cellphone

Which of the following includes informational flyers or postcards delivered via USPS to the home or business address of a customer.

• Magazines

• Newspaper

• Direct Mail

• Broadcast Med

A digital technology that allows the sharing of ideas and information, including text and visuals, through virtual networks and communities.

• Social Media

• Internet

• Email

• None of the above

It appears along busy streets, recreation centers, city sidewalks and retail center.

• Transit Station Ads

• Billboards And Outdoor Signs

• Broadcast Media

• None of the above

Which of the following is the advantage of Newspaper?

• Short period of relevance

• Inability to target specific demographics/lifestyle

• Possibility of becoming ruined

• Inexpensive

All of it are advantages of Magazine except for:

• Low frequency

• High level of engagement

• Long period of relevance and usefulness

• Targeted lifestyle/demographics

Radio offers listeners the audio programming, including music, news and podcasts.

• True

• False

Movies don't provide opportunities for advertisers to incorporate their products outside of a traditional advertisement.

• True

• False

Print Media refers to printed Materials.

• True

• False