ONE 6th FORM Assessing Your Social Media Success

What is the primary purpose of setting campaign goals in a social media campaign?

• To provide a clear direction and measure success

• To increase the number of followers

• To create more content

• To spend more on advertising

Which of the following is an example of an engagement metric?

• Number of followers

• Number of likes, comments, and shares

• Total advertising spend

• Number of posts published

How can you evaluate the reach of your social media campaign?

• By counting the number of posts

• By assessing the number of new followers

• By calculating the total time spent on social media

• By measuring the number of unique users who see your content

What is a key indicator of content performance on social media?

• The number of times content is shared

• The amount of money spent on content creation

• The number of employees involved in content creation

• The length of the content

Which metric would best help measure brand awareness in a social media campaign?

• Number of direct messages received

• Number of mentions and tags

• Number of posts created

• Number of advertisements run

Why is it important to assess campaign goals regularly?

• To ensure the campaign is still relevant and effective

• To increase the number of posts

• To reduce the budget

• To hire more staff

What does a high engagement rate indicate about a social media campaign?

• The campaign is reaching a large audience

• The campaign is expensive

• The content is resonating well with the audience

• The campaign is short-lived

Which of the following is NOT a method to evaluate audience reach?

• Analysing the number of impressions

• Counting the number of likes

• Measuring the number of unique viewers

• Tracking the number of shares

What is the significance of content performance review in a social media campaign?

• To identify which content types are most effective

• To determine the cost of content creation

• To increase the number of posts

• To reduce the number of followers

How can you measure the success of brand awareness efforts on social media?

• By the number of new followers gained

• By the number of likes on each post

• By the number of times the brand is mentioned

• By the number of posts created