Authority, Trust & Content Relevance ​

Which of the following strategies best improves a website's trustworthiness?

• Using clickbait headlines

• Including author bios and references

• Stuffing keywords into content

• Hiding customer reviews

Based on Google's E-E-A-T guideline, this image is under what element?

• Trustworthiness

• Experience

• Expertise

• Authoritativeness

Following the guidelines on building content for brand authority, is this a well-optimized page?

• YES

• NO

Based on Google's E-E-A-T guideline, is this a well-optimized page?

• Yes

• No

To maintain consistency across all content channels as part of building topical authority, what should you AVOID?​

• Follow brand guidelines for tone, design, and storytelling.​

• Ensure messaging aligns across blog posts, social media, email, and video content.​

• Develop a content strategy and editorial calendar.​

• Inconsistent messaging or unrelated content can confuse your audience.

Using Copilot, generate at least 5 long-tail keywords with Commercial Search Intent under the Movement Strategies Pillar Page.

Following the E-E-A-T guidelines, label the sections of this page accordingly.

a

b

c

d

Trustworthiness

Experience

Authoritativeness

Expertise