The success of Hill House and the Nap Dress

What inspired the design of the Nap Dress?

• 1920s flapper dresses

• 1950s smocked fabric

• Victorian ball gowns

• Modern athleisure wear

In which year was Hill House founded?

• 2017

• 2020

• 2016

• 2021

What event significantly boosted the popularity of the Nap Dress?

• The launch of a celebrity collaboration

• A viral social media campaign

• A feature in a Hollywood movie

• The COVID-19 pandemic

What major shift did Hill House make in its product offerings?

• Moving from fashion to home goods

• Expanding from home goods to fashion

• Specializing only in luxury accessories

• Selling only online without physical stores

How many Nap Dresses were sold between 2019-2020?

• 500,000

• 1 million

• 2 million

• 5 million

What were some challenges Hill House faced during its growth?

• Declining customer interest

• Supply chain disruptions

• Lack of brand recognition

• High marketing costs

How does Hill House generate 30% of its sales?

• Paid advertising

• Word-of-mouth marketing

• Influencer sponsorships

• TV commercials

What was Hill House’s initial business focus before shifting to fashion?

• Sustainable textiles

• Home goods

• Handmade jewelry

• Interior design services

How did Hill House address supply chain disruptions?

• Increasing reliance on overseas suppliers

• Raising prices to control demand

• Strengthening supplier relationships and improving inventory management

• Reducing product variety to limit logistics complexity

What percentage of Hill House’s sales come from word-of-mouth marketing?

• 10%

• 20%

• 30%

• 40%