Polaroid: The Rise, Fall, and Revival

What was the primary motivation behind Dr. Edwin Land's invention of instant photography?

• A need for military technology
• A question from his daughter
• Competition with Kodak
• A desire to revolutionize the camera market

How did Polaroid initially market their cameras to gain popularity?

• By offering discounts to the general public
• By collaborating with renowned artists
• By providing free cameras to schools
• By advertising on television

What was a significant factor that led to Polaroid's decline in the late 20th century?

• The rise of digital photography
• The introduction of color photography
• The lawsuit with Kodak
• The high cost of cameras

What was the outcome of Polaroid's lawsuit against Kodak?

• Polaroid lost the lawsuit
• Polaroid won but received less compensation than requested
• Kodak was banned from producing cameras
• The lawsuit was settled out of court

What was the 'Impossible Project' and how did it contribute to Polaroid's revival?

• A new camera model by Polaroid
• A crowdfunding initiative to revive Polaroid cameras
• A marketing campaign for digital cameras
• A collaboration with Kodak

Who founded Polaroid and in what year?

• Steve Jobs in 1976
• Dr. Edwin Land in 1937
• George Eastman in 1888
• Thomas Edison in 1929

What was the initial inspiration for Dr. Land to develop instant photography?

• Military needs during World War II
• A question from his three-year-old daughter
• Competition with Kodak
• Demand from professional photographers

Which technology was crucial for Polaroid's instant photography?

• Digital sensors
• Polaroid polarizer
• 35mm film
• LCD screens

How did Polaroid market its products to artists?

• By offering them discounts on cameras
• By sponsoring art exhibitions
• By providing free film and studio space
• By featuring their artwork in advertisements

What major legal issue did Polaroid face in the 1970s?

• Patent infringement lawsuit against Kodak
• Antitrust lawsuit from the government
• Copyright infringement by Japanese companies
• Labor disputes with factory workers