Supply Chain and Marketing Quiz

The coordination of manufacturer, suppliers, and retailers working together to meet a customer need for a product or service

• Channel of Distribution

• Distribution

• Intellectual property

• Supply chain management

What is an important component of supply chain management that involves the locations and methods used to make products and services available to customers?

• Channel of Distribution

• Distribution

• Intellectual property

• Supply chain management

If a bakery sells cakes and pies to customers, what distribution channel is being practice?

• B2B distribution

• B2C distribution

• Producer- Retailer- Consumer

• Producer - Consumer

Which of the following is an example of an ultimate consumer

• A teenager buying her/his first car

• A manager buying office supplies

• A farmer buying seed for crop that will be sold at market

• A restaurant owner buying a new oven for the restaurant's kitchen

What type of intermediary would purchase baseball bats from one producer, mitts from another, and balls from still another, and then sell an assortment to sporting goods stores?

• Agent

• Producer

• Retailer

• Wholesaler

Which of the following is NOT an element of supply chain management?

• Inventory

• Labor

• Production

• Distribution and Transportation

Channels of Distribution benefit businesses by _____________.

• Raising their profits each year

• Allowing them to avoid all channel tasks

• Lowering the prices of all industrial goods

• Getting their products to consumers more efficiently

Providing marketing information is an important channel activity. Businesses rely on marketing information to determine ____.

• What to name their products

• How intermediaries are performing

• How much to charge for their products

• Their target markets needs and wants

A wholesaler breaks down a large shipment of a product and sells portions of it to several retailers. The wholesaler is reducing a discrepancy of ____.

• Assortment

• Installation

• Quantity

• Promotion

A retailer buys a variety of toys from a number of different producers and makes them all available for sale in the same place. The retailer is reducing a discrepancy of ____.

• Assortment

• Installation

• Quantity

• Promotion