IMCS Lecture 3 The Communication Process - Part 1

Which of the following describes communication as a one-way process with no feedback?

• Transactional Models

• Interactive Models

• Linear Models

Who introduced the concept of 'noise' in communication?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

Which model focuses on persuasion?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

Whose model breaks communication into Source, Message, Channel, and Receiver?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

What is NOT part of Lasswell’s model?

• Who?

• What channel?

• How much noise?

• What effect?

What is the main limitation of Aristotle’s model?

• No audience analysis

• No feedback

• No emotions

• No persuasion

Whose model focuses on sensory perception (sight, hearing, etc.)?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

A radio broadcast with poor signal makes it hard to hear the message. What model applies?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

A politician delivers a speech, and the audience listens without responding. Which model is this?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo

A TV ad is designed to persuade people to buy a new smartphone. Which model applies?

• Aristotle

• Lasswell

• Shannon-Weaver

• Berlo