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is the short-term game plan for key functional areas within a company. It is an approach to achieving corporate and business unit objectives and strategies by maximizing resource productivity.

• Functional strategy

• Marketing strategy

• Market development strategy

• Product development strategy

• Brand extension

It deals with pricing, selling, and distributing a product or service.

• Functional strategy

• Marketing strategy

• Market development strategy

• Product development strategy

• Brand extension

It is a strategy that falls under the category of business growth.

• Functional strategy

• Marketing strategy

• Market development strategy

• Product development strategy

• Brand extension

A company or business unit can develop new products or services for existing markets or new ones for new markets.

• Functional strategy

• Marketing strategy

• Market development strategy

• Product development strategy

• Brand extension

A company or business unit may use a successful brand name to market other products.

• Functional strategy

• Marketing strategy

• Market development strategy

• Product development strategy

• Brand extension

company or business unit may engage in wide consumer advertising designed to build brand awareness so that shoppers will ask for the company's products and services.

• Push strategy

• Pull strategy

• Market development strategy

• Product development strategy

• Brand extension

company or business unit may engage in trade promotion to gain shelf space in retail outlets.

• Push strategy

• Pull strategy

• Market development strategy

• Product development strategy

• Brand extension

It examines the financial implications of corporate and business-level strategic options and identifies the best financial course of action.

• Financial strategy

• Equity financing

• Debt financing

A corporation can raise capital by selling company stock to investors. In return for the investment, the shareholders receive ownership interests in the company.

• Financial strategy

• Equity financing

• Debt financing

corporation can raise capital by borrowing money to acquire an asset. The capital sources in debt financing include financial institutions such as banks and insurance companies.

• Financial strategy

• Equity financing

• Debt financing