Pre-Test Digital Marketing
Authored by Bernadet Sihombing
Social Studies
University
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5 questions
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1.
OPEN ENDED QUESTION
30 sec • 20 pts
Apa itu pemasaran digital?
Evaluate responses using AI:
OFF
Answer explanation
Pemasaran digital dalam event adalah strategi mempromosikan dan memasarkan acara menggunakan platform digital
2.
OPEN ENDED QUESTION
30 sec • 20 pts
Apa saja platform yang dapat digunakan untuk pemasaran digital?
Evaluate responses using AI:
OFF
Answer explanation
media sosial, website, email, dan iklan berbayar
3.
MULTIPLE SELECT QUESTION
20 sec • 20 pts
Pilihlah variabel yang digunakan dalam melakukan segmentasi pasar untuk pemasaran event! (dapat memilih lebih dari 1)
Demografis
Geografis
Sosiografis
Psikografis
4.
MULTIPLE CHOICE QUESTION
20 sec • 20 pts
Penggunaan iklan berbayar di halaman hasil pencarian seperti Google Ads merupakan contoh penerapan strategi..
SEO (Search Engine Optimization)
PPC (Paid Per Click)
SEM (Search Engine Marketing)
CTR (Click Through Rate)
5.
OPEN ENDED QUESTION
30 sec • 20 pts
Sebutkan contoh cara untuk mendorong peserta event membuat user generated content (UGC) setelah event!
Evaluate responses using AI:
OFF
Answer explanation
Mengadakan kontes media sosial
Menyediakan photobooth
Mengadakan kontes media sosial
Menyediakan photobooth
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