
1-800-Flowers.com
Authored by Heena Sejadpuri
World Languages
Professional Development
Used 13+ times

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15 questions
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1.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
What was the original name of 1-800-Flowers.com when it began operations in 1976?
Flower Delivery Services
Flora Plenty
BloomNet
Floral Gifts
2.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
Who are the key individuals mentioned in the March 2012 meeting at 1-800-Flowers.com?
Jim McCann and Chris McCann
Joe Pititto and Jayashankar Swaminathan
Jim McCann, Chris McCann, and Joe Pititto
All of the above
3.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
What suggestion did Chris McCann make for gaining competitive advantage?
Reduce product variety
Expand the BloomNet network
Increase advertising budget
Focus solely on floral products
4.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
Jim McCann believed collaborations with florists would be the sole driver of growth.
TRUE
FALSE
5.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
What name did 1-800-Flowers.com give to their magazine that fostered design collaboration with florists?
Floral Design Highlights
Floriology
The Florist Review
Blooming Ideas
6.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
The a-DOG-able®️ collection was an unsuccessful product line for 1-800-Flowers.com.
TRUE
FALSE
7.
MULTIPLE CHOICE QUESTION
5 sec • 1 pt
In discussing supply chain improvements, what key idea did Jim McCann propose?
Exclusive contracts with florists
An electronic marketplace for flowers
Direct sales to customers
Reducing supplier relationships
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