1-800-Flowers.com

What was the original name of 1-800-Flowers.com when it began operations in 1976?

• Flower Delivery Services

• Flora Plenty

• BloomNet

• Floral Gifts

Who are the key individuals mentioned in the March 2012 meeting at 1-800-Flowers.com?

• Jim McCann and Chris McCann

• Joe Pititto and Jayashankar Swaminathan

• Jim McCann, Chris McCann, and Joe Pititto

• All of the above

What suggestion did Chris McCann make for gaining competitive advantage?

• Reduce product variety

• Expand the BloomNet network

• Increase advertising budget

• Focus solely on floral products

Jim McCann believed collaborations with florists would be the sole driver of growth.

• TRUE

• FALSE

What name did 1-800-Flowers.com give to their magazine that fostered design collaboration with florists?

• Floral Design Highlights

• Floriology

• The Florist Review

• Blooming Ideas

The a-DOG-able®️ collection was an unsuccessful product line for 1-800-Flowers.com.

• TRUE

• FALSE

In discussing supply chain improvements, what key idea did Jim McCann propose?

• Exclusive contracts with florists

• An electronic marketplace for flowers

• Direct sales to customers

• Reducing supplier relationships

When did 1-800-Flowers.com start offering non-floral products?

• 1984

• Late 1990s

• Early 2000s

• 2012

What percentage of the company’s revenues came from the consumer floral business in 2011?

• 36%

• 53%

• 11%

• 25%

The company’s mission was to be the “leading provider of thoughtful gifts.”

• TRUE

• FALSE