Pytania do kwalifikacji PGF.08
University
•35 Qs
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Pytania do kwalifikacji PGF.08
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Professional Development
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35 questions
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1.
OPEN ENDED QUESTION
3 mins • 1 pt
Co jest pierwszym etapem planowania kampanii reklamowej?
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2.
OPEN ENDED QUESTION
3 mins • 1 pt
Który z poniższych elementów NIE jest częścią strategii kreatywnej kampanii reklamowej?
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3.
FILL IN THE BLANK QUESTION
30 sec • 1 pt
Jak nazywa się metoda planowania kampanii reklamowej opierająca się na analizie misji, rynku, przekazu, mediów, budżetu i pomiaru efektywności?
4.
OPEN ENDED QUESTION
3 mins • 1 pt
Która z metod ustalania budżetu kampanii reklamowej polega na przeznaczeniu określonego procentu przychodów firmy?
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5.
OPEN ENDED QUESTION
3 mins • 1 pt
Co oznacza skrót „Flow Chart” w organizacji kampanii reklamowej?
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6.
OPEN ENDED QUESTION
3 mins • 1 pt
Która metoda budżetowania kampanii reklamowej opiera się na analizie działań konkurencji?
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7.
OPEN ENDED QUESTION
3 mins • 1 pt
Czym jest „media plan” w organizacji kampanii reklamowej?
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