Ethical Marketing and Data Analytics Quiz

What is the primary focus of ethical marketing?

• Profit maximization

• Transparency and trust

• Aggressive advertising

• Brand loyalty

Which of the following best describes consumer autonomy in marketing?

• Consumers have no control over their data.

• Consumers can choose how their data is used.

• Consumers are always deceived by marketing tactics.

• Consumers should not be involved in marketing decisions.

The Facebook-Cambridge Analytica scandal highlighted concerns over:

• Product quality

• Data misuse and privacy

• Advertising costs

• Celebrity endorsements

Which regulation requires explicit consent for data collection in the EU?

• GDPR

• CCPA

• HIPAA

• COPPA

An ethical marketing practice should prioritize:

• Manipulative tactics

• Fair pricing and respect

• Aggressive sales strategies

• Unclear product information

Which company emphasizes user privacy as a core value?

• Unilever

• Amazon

• Apple

• Coca-Cola

What is a common challenge faced by marketers in maintaining ethical standards?

• Consumer satisfaction

• Profit vs. ethics

• Product innovation

• Employee training

Greenwashing refers to:

• Genuine sustainable practices

• Misleading claims about environmental benefits

• Transparent marketing

• Fair labor practices

Which of the following actions can help build an ethical marketing culture?

• Ignoring consumer feedback

• Transparency and open communication

• Avoiding employee training

• Focusing solely on profits

A company that engages in ethical sourcing is likely to:

• Use low-quality materials

• Exploit labor

• Promote responsible consumption

• Increase consumer skepticism