Market Research

Market Research

9th Grade

40 Qs

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Market Research

Market Research

Assessment

Quiz

Business

9th Grade

Hard

Created by

Courtney Vernal

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40 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is one key advantage of personal interviews in field research?

It'ss cost-effective

It allows for in-depth responses

It reaches a global audience

It requires minimal planning

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the primary purpose of advertising?

To reduce costs

To inform and persuade customers

To change staff roles

To monitor competitors

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is the purpose of identifying a gap in the market?

To reduce costs

To identify unmet customer needs

To increase staff numbers

To lower prices

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is a disadvantage of field research?

It's expensive and time-consuming

It's always inaccurate

It's outdated

It can only use postal surveys

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which is an advantage of desk research?

Data is always up-to-date

It's inexpensive and quick

It'ss highly accurate

It allows direct customer feedback

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a form of desk research?

Personal interview

Focus group

Online survey

Government report

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is a key role of the marketing department?

Managing employee schedules

Creating financial reports

Identifying customer needs

Supervising production lines

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