What is one key advantage of personal interviews in field research?

• It'ss cost-effective

• It allows for in-depth responses

• It reaches a global audience

• It requires minimal planning

What is the primary purpose of advertising?

• To reduce costs

• To inform and persuade customers

• To change staff roles

• To monitor competitors

What is the purpose of identifying a gap in the market?

• To reduce costs

• To identify unmet customer needs

• To increase staff numbers

• To lower prices

Which is a disadvantage of field research?

• It's expensive and time-consuming

• It's always inaccurate

• It's outdated

• It can only use postal surveys

Which is an advantage of desk research?

• Data is always up-to-date

• It's inexpensive and quick

• It'ss highly accurate

• It allows direct customer feedback

Which of the following is a form of desk research?

• Personal interview

• Focus group

• Online survey

• Government report

Which of the following is a key role of the marketing department?

• Managing employee schedules

• Creating financial reports

• Identifying customer needs

• Supervising production lines

Which of the following is an example of a good survey question?

• Do you hate our product?

• Why don't you buy from us?

• What features do you value in a product?

• Isn't our brand the best?

Which of the following is an example of product design consideration?

• Hiring staff

• Choosing packaging materials

• Setting staff wages

• Renting office space

Which of the following is an example of qualitative data?

• Customer feedback

• Sales figures

• Website traffic data

• Stock levels