
Market Research
Authored by Courtney Vernal
Business
9th Grade

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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is one key advantage of personal interviews in field research?
It'ss cost-effective
It allows for in-depth responses
It reaches a global audience
It requires minimal planning
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the primary purpose of advertising?
To reduce costs
To inform and persuade customers
To change staff roles
To monitor competitors
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the purpose of identifying a gap in the market?
To reduce costs
To identify unmet customer needs
To increase staff numbers
To lower prices
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is a disadvantage of field research?
It's expensive and time-consuming
It's always inaccurate
It's outdated
It can only use postal surveys
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which is an advantage of desk research?
Data is always up-to-date
It's inexpensive and quick
It'ss highly accurate
It allows direct customer feedback
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a form of desk research?
Personal interview
Focus group
Online survey
Government report
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a key role of the marketing department?
Managing employee schedules
Creating financial reports
Identifying customer needs
Supervising production lines
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