Understanding Persuasive Techniques

Which of the following BEST describes Pathos?

• Convincing people by using facts and numbers.

• Persuading people by making them feel emotions.

• Using a famous person to make a product seem trustworthy.

• Showing how a product works with scientific evidence.

A doctor appears in a commercial for a new medicine and says, "As a medical professional, I recommend this treatment for fast relief." What persuasive appeal is being used?

• Logos

• Ethos

• Pathos

• None of the above

A commercial shows a puppy sitting in the rain, looking sad, while soft music plays. The narrator says, "Every year, thousands of dogs are left without homes. Will you help?" What persuasive technique is being used?

• Pathos

• Logos

• Ethos

• None

Which of these sentences is an example of Logos?

• "9 out of 10 dentists recommend this toothpaste."

• "If you love animals, you should adopt a pet instead of buying one."

• "This phone is amazing because my favorite celebrity uses it!"

• "Imagine how happy you’ll be with your new car!"

A cereal company says, "Our cereal has 50% more whole grains than other brands!" What persuasive appeal is being used?

• Pathos

• Logos

• Ethos

• None

Which of the following is an example of Ethos?

• "Our company has been trusted for over 50 years."

• "Eating fruits and vegetables keeps your body strong and healthy."

• "Think of how happy you’ll feel when you achieve your dreams!"

• "This detergent removes stains better than the leading brand."

A politician giving a speech says, "As a mother, I understand the struggles of raising children. That’s why I support better education funding." What persuasive appeal is she using?

• Logos

• Pathos

• Ethos

• None

A commercial shows happy kids eating a new kind of ice cream and laughing with their parents. The narrator says, "Make family moments sweeter with our new creamy delight!" Which persuasive technique is being used?

• Logos

• Ethos

• Pathos

• None

Which of the following advertisements is using Logos?

• "Our school has the best teachers in the country!"

• "Over 1 million satisfied customers trust our product."

• "Think about how great you’ll feel after buying this!"

• "This energy drink has 25% more vitamins than competitors."

Why would a company use Pathos in an advertisement?

• To show scientific facts about a product.

• To make people feel an emotional connection to the product.

• To explain why the company is trustworthy.

• To show statistics and research results.