Midterm Exam in Pricing Strategy

What is the primary focus of Bragg Live Foods?

• Selling various food products and condiments

• Production and distribution of Apple Cider Vinegar

• Selling cookies

• Selling beauty products

What is one of the best philosophies of Bragg Live Foods?

• "Quality is our priority"

• "Your Health is your Wealth"

• "Customer satisfaction is our goal"

• "Innovation is the key"

In which location are cookies expensive due to their bigger sizes, taste, and quality?

• Poblacion, Santa Rosa Laguna

• Nuvali, Santa Rosa Laguna

• Manila

• Batangas

Which company is known for analyzing competitors and engaging in price wars?

• Apple

• Puregold

• Unilever

• World Balance

Which companies effectively use the Alliance Pricing Strategy?

• Apple Pay and MasterCard

• Jollibee and McDonalds

• Phoenix Petroleum Corp. and Chevron Philippines (Caltex)

• San Miguel Corporation and San Mig Light

What strategy did Kowloon House use that led to many competitors trying to duplicate its products?

• Bait and Switch Tactics

• Analyzing Competitors Costs, Prices, and Offers

• Bonus Pack

• Break-Even Sales

What does BPTO stand for?

• Brand Price Trade-Off

• Best Price Trade-Off

• Brand Product Trade-Off

• Best Product Trade-Off

Which company was accused of using Bait and Switch Tactics to mislead customers about sales?

• Burger King

• Apple

• Unilever

• Puregold

Which company uses Bonus Pack as a sales promotion strategy?

• Apple

• Puregold

• Unilever

• World Balance

What does Unilever include in its product lines?

• food and beverages, cleaning agents, beauty products, and personal care products

• footwear

• phone and accessories

• gasoline