Marketing Vocabulary Multiple Choice 5

Grassroots marketing is a strategy that:

• Focuses on large-scale national advertising campaigns

• Targets a small, niche audience to spread brand awareness organically

• Relies solely on television and print advertisements

• Uses only celebrity endorsements to gain attention

A guarantee is:

• A written or verbal assurance that a product will meet certain standards

• A type of legal contract between two companies

• The price a business sets for its products

• A method used to increase consumer spending

How do guarantees benefit consumers?

• They prevent businesses from offering refunds

• They ensure that a product meets specific quality standards

• They eliminate the need for warranties

• They require consumers to buy additional insurance

Guerilla marketing is best described as:

• A traditional advertising approach using print media

• A high-cost, high-reach national marketing strategy

• A creative, low-cost marketing tactic that relies on unconventional methods

• A method that only large corporations can use

High-pressure sales tactics are:

• Aggressive sales techniques that pressure customers into making immediate purchases

• Strategies that encourage long-term customer relationships

• The process of setting high prices to increase demand

• A method of analyzing consumer buying habits

In business, a holdback is:

• A portion of payment that is withheld until specific conditions are met

• The amount of profit a company makes on a product

• A strategy used to immediately increase sales revenue

• A type of expense that does not change over time

A horizontal organization is one where:

• Management structures have fewer levels, encouraging collaboration and teamwork

• There are strict hierarchies with multiple management levels

• All employees have the same job responsibilities

• Businesses operate without managers or supervisors

How does changing technology impact marketing decisions?

• It requires businesses to continuously adapt to new digital marketing trends

• It has little to no effect on modern marketing strategies

• It eliminates the need for traditional advertising

• It decreases the importance of social media marketing

Which of the following is a primary function of human resource management?

• Setting product prices

• Recruiting, training, and managing employees

• Handling company finances

• Managing customer loyalty programs

Human risks in business refer to:

• The possibility of financial loss due to human error, fraud, or negligence

• The impact of climate change on business operations

• The risks involved in international trade agreements

• The likelihood of a competitor lowering their prices