Marketing Quiz

What role does marketing play in customer awareness?

• It confuses customers

• It informs customers

• It hides information from customers

• It reduces customer knowledge

Which aspect of marketing focuses on sales growth?

• Increasing sales

• Decreasing sales

• Stabilizing sales

• Eliminating sales

Which primary research method involves direct conversation with participants?

• Focus Groups

• Interviews

• Observational Study

• Content Analysis

Which primary research method is best for collecting quantitative data?

• Interviews

• Focus Groups

• Questionnaires

• Observational Study

What is the main goal of trialling in primary research?

• To gather historical data

• To test a product or service

• To conduct a literature review

• To analyze existing data

Which aspect of interviews allows for clarification of questions?

• The question can be explained.

• They are conducted in silence.

• They are written down.

• They are always multiple-choice.

What is another disadvantage of using a focus group?

• It will only be a small group.

• It is easy to organize.

• It provides immediate results.

• It is highly flexible.

Which of the following is typically used in secondary research to gather demographic information?

• Focus groups

• Census

• Experiments

• Surveys

How is census data typically collected?

• From a small group

• From a lot of people

• From one business

• From a specific industry

Which of the following is a disadvantage of using a website for data?

• Always up to date

• Needs careful interpretation

• Easy to interpret

• Always accurate