2.4 Social Media Jobs & Roles

What do large companies often have in terms of social media management?

• A single social media manager

• Well organized, cross-departmental teams

• No social media presence

• Only marketing department involvement

Who is responsible for managing social media campaigns?

• Campaign manager

• Editor

• Blogger

• Podcaster

Which role involves recording and producing audio content?

• Podcaster

• Strategist

• Director

• Analyst

Which role involves promoting products or services on social media?

• Marketer

• Analyst

• Blogger

• Podcaster

Who is responsible for engaging with followers and building community?

• Community manager

• Analyst

• Director

• Strategist

What is a responsibility of a social media director regarding company culture?

• Facilitating social media integration into the company and company culture

• Organizing company retreats

• Hiring new employees

• Conducting market research

Which of the following is a responsibility of a social media strategist?

• Developing the social voice and characters for the company

• Conducting market research for new products

• Managing the company's payroll

• Designing the company's logo

What is involved in measuring the impact of social media campaigns?

• Analyzing and reporting the effectiveness

• Designing new products

• Conducting employee training

• Writing financial reports

What is a key task for keeping social media efforts on track?

• Keeping efforts on schedule and within budget guidelines

• Designing new marketing strategies

• Conducting customer surveys

• Writing business proposals

What is one of the main responsibilities of a social media analyst?

• Designing websites

• Analyzing social media data

• Writing code for apps

• Managing financial accounts