Work The Big Six

Name

1. There are many activities in marketing that are interrelated and similar in purpose. These activities are referred to as marketing

• a. responsibilities
• b. functions
• c. strategies
• d. tactic

2. Ryan is working with his marketing team to set goals and create a budget for the upcoming year. Which marketing function is Ryan performing?

• a. Selling
• b. Product/Service management
• c. Pricing
• d. Market planning

3. Which marketing function involves creating the correct product mix for a business?

• a. Product/Service management
• b. Marketing-information management
• c. Selling
• d. Financing

4. Making both buyers and sellers feel they are getting good value is part of the __________ function of marketing.

• a. promotion
• b. pricing
• c. financing
• d. purchasing

5. Gathering, accessing, synthesizing, evaluating, and disseminating data for use in making business decisions is the responsibility of

• a. market planning.
• b. product/service management.
• c. marketing-information management.
• d. product development.

6. Communicating information to consumers or clients about products, images, or ideas to achieve a desired outcome is the __________ function.

• a. purchasing
• b. pricing
• c. planning
• d. promotion

7. Which marketing function involves determining where products will be sold?

• a. Channel management
• b. Servicing
• c. Promotion
• d. Selling

8. In what marketing activity do businesses engage to meet the wants and needs of consumers?

• a. Market planning
• b. Cost-benefit analysis
• c. Product/Service management
• d. Pricing

9. A product being in great demand is a factor that might encourage businesses to

• a. decrease inventory.
• b. contact competitors.
• c. adjust prices.
• d. gather information.