Maria is a 35-year-old single mother of two young children. She works full-time and is looking for affordable childcare options.

• Behavioral

• Demographic

• Geographic

• Psychographic

David is a 22-year-old college student who enjoys outdoor activities such as hiking and rock climbing. He often shops at stores that specialize in adventure gear.

• Behavioral

• Demographic

• Geographic

• Psychographic

James and Sarah recently retired and moved to a beachfront community in Florida to enjoy a relaxed lifestyle.

• Behavioral

• Demographic

• Geographic

• Psychographic

A company sells winter clothing and heavily advertises in regions where snowfall is common.

• Behavioral

• Demographic

• Geographic

• Psychographic

A new fitness brand targets people who are highly motivated by health and wellness and enjoy participating in marathons.

• Behavioral

• Demographic

• Geographic

• Psychographic

Liam is a frequent traveler who books flights and hotels based on customer loyalty rewards programs.

• Behavioral

• Demographic

• Geographic

• Psychographic

A luxury car brand markets its newest model to individuals who value status and high-end products.

• Behavioral

• Demographic

• Geographic

• Psychographic

A fast-food chain introduces a plant-based burger to attract environmentally-conscious consumers.

• Behavioral

• Demographic

• Geographic

• Psychographic

A toy company focuses its advertisements on families with children under the age of 10.

• Behavioral

• Demographic

• Geographic

• Psychographic

An online streaming service promotes its horror movie collection to fans who frequently watch thriller and scary movies.

• Behavioral

• Demographic

• Geographic

• Psychographic