QUIZ 09: Distribution Channels Delivering Customer Value

One function of the distribution channel is ________, which involves gathering and distributing marketing research and intelligence.

• Contact

• Information

• Matching

• Physical distribution

Which of the following is NOT a marketing intermediary?

• Travel agents

• Tour operators

• Government tourist associations

• Concierges

Supranational, Logis de France and Leading Hotels of the World are examples of:

• Consortia

• Associations

• Global distribution systems

• Alliances

Which of the following is NOT an advantage of a franchise to the franchisee?

• Brand recognition

• Financing assistance

• Royalties

• Architectural plans

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

• Vertical Marketing System

• Horizontal Marketing System

• Multi-channel Marketing System (MMS)

• Consortia

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

• Vertical Marketing System

• Horizontal Marketing System

• Multi-channel Marketing System

• Consortia

Which of the following is NOT an advantage of a franchise to the franchisee?

• Brand recognition

• Financing assistance

• Royalties

• Architectural plans

In a supply chain, "downstream" from the company is a set of firms that:

• Supply the raw material

• Supply information

• Provide financing

• Provide a connection between the firm and its customers

Alliances are informal agreements between two organizations that stand to benefit from each other's strengths.

• TRUE

• FALSE

To date, the restaurant industry has had little use for the Internet as a distribution channel.

• TRUE

• FALSE