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QUIZ 09: Distribution Channels Delivering Customer Value

Authored by Mia Tan

Hospitality and Catering

University

10 Questions

Used 8+ times

QUIZ 09: Distribution Channels Delivering Customer Value
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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

One function of the distribution channel is ________, which involves gathering and distributing marketing research and intelligence.

Contact

Information

Matching

Physical distribution

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT a marketing intermediary?

Travel agents

Tour operators

Government tourist associations

Concierges

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Supranational, Logis de France and Leading Hotels of the World are examples of:

Consortia

Associations

Global distribution systems

Alliances

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an advantage of a franchise to the franchisee?

Brand recognition

Financing assistance

Royalties

Architectural plans

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When two or more companies at one level join to follow a new marketing opportunity, it is termed:

Vertical Marketing System

Horizontal Marketing System

Multi-channel Marketing System (MMS)

Consortia

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

When a single firm sets up two or more marketing channels to reach one or more customer segments, it is termed:

Vertical Marketing System

Horizontal Marketing System

Multi-channel Marketing System

Consortia

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following is NOT an advantage of a franchise to the franchisee?

Brand recognition

Financing assistance

Royalties

Architectural plans

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