E-TECH_LESSON_8_PRETEST_CO

1. 1. What does "reach" mean in digital analytics?

• A. The total number of times content is viewed
  
  
  

• B. The number of unique users who see the content

• C. The number of people who click on a post

• D. The percentage of users who leave a webpage immediately

2. 2. Which of the following is a key indicator of virality?
   
   
   
   

• 2. A. High number of likes but low shares

• 2. B. A sudden increase in website bounce rate

• 2. C. A post receiving thousands of shares in a short time

• 2. D. A steady decrease in engagement over time

1. 3. If a website has a high bounce rate, what does that indicate?
   
   
   
   
   
   
   
   

• 1. A. Visitors are highly engaged and exploring multiple pages.

• 1. B. Visitors are leaving the site without interacting.

• 1. C. The site is getting more traffic from social media.

• 1. D. The website is ranking high on search engines.

1. 4. Why is it important to analyze data from platforms like Google Analytics or Facebook Insights?
   
   
   
   

• 1. A. To guess what type of content will work best

• 1. B. To make data-driven decisions for improving performance

• 1. C. To increase the number of followers without strategy

• 1. D. To replace traditional marketing with social media ads only

1. 5. Which metric compares how many people see content versus how many interact with it?
   
   
   
   

• 1. A. Engagement Rate

• 1. B. Click-Through Rate (CTR)

• 1. C. Bounce Rate

• 1. D. Traffic Sources