06 Strategic

What is a business model?

• A marketing strategy

• A financial report

• A type of organizational structure

• A company's method of making money

Which of the following is NOT one of the five elements of a business model?

• How it makes money

• How it markets

• What it provides

• Who it serves

What does the Freemium business model offer?

• Direct sales

• Monthly subscription

• Basic version for free

• Consultation services

Which company is an example of a Subscription-Based business model?

• Avon

• McDonald's

• Airbnb

• Dropbox

What is the main characteristic of a Peer-to-peer business model?

• Selling products online

• Franchise licensing

• Monthly fees for services

• Direct transactions between individuals

In a Franchise business model, what does the franchisee pay for?

• Advertising costs

• Product development

• Subscription fee

• Royalty fee

What is the focus of the Direct Sales business model?

• Subscription services

• Direct selling to consumers

• Online sales

• Selling through intermediaries

Which of the following is an example of E-Commerce?

• Lazada

• Avon

• Grab

• McDonald's

What does the Razor and Blade model involve?

• Selling products at a low price

• Subscription services

• Direct sales

• Franchising

What is the purpose of Value Chain Analysis (VCA)?

• To analyze market trends

• To create new business models

• To identify primary and support activities

• To develop marketing strategies