Digital Marketing Strategy Quiz

What is the main purpose of a digital marketing strategy?

• To reduce product prices

• To entertain customers

• To align digital tools with business goals

• To create viral content only

Which model helps structure digital marketing strategy?

• 4Ps Model

• SWOT

• SOSTAC®

• PESTEL

Which of the following is part of the SOSTAC® framework?

• Sustainability

• Oversight

• Strategy

• Technology

What does the 'T' in SOSTAC® stand for?

• Timeline

• Tactics

• Target

• Test

What is a key benefit of having a defined digital marketing strategy?

• Higher offline sales only

• Lower employee engagement

• Reduced direction and planning

• Better use of digital resources and measurable goals

A SMART objective should be:

• Slightly confusing

• Broad and general

• Vague but inspiring

• Specific, Measurable, Achievable, Relevant, Time-bound

Which is an example of a SMART digital objective?

• Become more popular online

• Get more likes on Facebook

• Increase Instagram followers by 20% in 3 months

• Improve customer happiness

The SWOT analysis is part of:

• Tactics

• Situation Analysis

• Action Plan

• Content Marketing

What does VQVC stand for?

• Volume, Quality, Variety, Cost

• Value, Quantity, Volume, Cost

• Volume, Quality, Value, Cost

• Viewers, Quotes, Value, Clicks

Which of these is a digital value metric?

• Page views

• Revenue per visit

• Bounce rate

• Time on site