
SEM I - Objective 3.02
Authored by Erika Bigelow
Business
9th Grade
Used 2+ times

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19 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of secondary data:
The information on a sales invoice
The results of a focus group
The outcome of an experiment
The answers to a survey
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
One reason that marketers conduct secondary research is to
clarify research questions.
create hypotheses.
make accurate predictions.
learn more about a specific industry.
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Marketers look for internal data in
trade association reports.
informal interviews.
the organization’s information system.
government databases.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of internal data:
A field test
A cash register receipt
A competitor’s website
A media report
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is an example of external data:
A retail “loyalty” card
An article written by an industry expert
A sales report
A profit-and-loss statement
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about external data?
They come from original research.
They are represented numerically.
They are the easiest data to access.
They can cost money to obtain.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Primary research collects data for
marketers across the industry to use
understanding economic cycles
the research project at hand
informational purposes only
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