Persuasive Appeals and Techniques Quiz

What is the persuasive appeal using facts, statistics, and evidence?

• Logos

• Ethos

• Pathos

• Bandwagon

Which persuasive appeal builds trust and proves credibility?

• Pathos

• Ethos

• Logos

• Fear

What is the use of words or statements that avoid the true meaning to make reality not as bad or to make it more tasteful?

• Euphemism

• Scapegoat

• Outright lie

• Card-stacking

What involves negative or derogatory words used to label someone or an idea to create a distasteful association in the mind of the audience?

• Bandwagon

• Name-calling

• Transfer

• Propaganda

Which technique communicates, "Everyone is doing it, so you should too"?

• Bandwagon

• Fear

• Pathos

• Logos

What is a way of manipulating people using images and words that clouds reality and gets in the way of clear and honest thinking?

• Card-stacking

• Kairos

• Outright lie

• Logical fallacy

Which persuasive appeal creates a sense of urgency?

• Pathos

• Ethos

• Kairos

• Logos

What involves using emotions such as fear, humor, pity, or sadness in persuasion?

• Pathos

• Ethos

• Logos

• Bandwagon

What involves changing facts, documents, or the story about what happened?

• Outright lie

• Scapegoat

• Transfer

• Card-stacking

_____ uses data, but only tells one side of the story.

• Card Stacking

• Bandwagon

• Testimonial

• Glittering Generalities