SPORT MARKETING

What is "Marketing in Sport"?

• When sports organizations market their own products and services

• When companies use sport for advertising

• When athletes market their personal brands outside of sports

• When sports events are sponsored by businesses

What are the two key roles of sports?

• Social and cultural factors

• Social and business factors

• Entertainment and health

• Business and entertainment

What is the first phase in the marketing management process?

• Planning

• Analysis

• Implementation

• Control

What is "Marketing with Sport"?

• When sports organizations market their own products and services

• When companies outside the sports industry use sport for marketing

• When teams promote other businesses

• When athletes use sport to promote other industries

What is a major future opportunity in sports marketing?

• Digital technologies and e-sports

• More traditional advertising

• Smaller, local events

• More focus on merchandise sales

What major risk is associated with increasing commercialization in sports?

• Loss of revenue

• Fans becoming disengaged due to over-commercialization

• Less media coverage

• Reduced brand value

Which major global events are examples of sports influencing business and society?

• Wimbledon and the Tour de France

• The Olympic Games and the FIFA World Cup

• The Super Bowl and Formula 1

• The UEFA Champions League and the Boston Marathon

What is the final phase in the marketing management process?

• Planning

• Control

• Implementation

• Analysis

Which of the following is NOT a method of revenue generation in sports marketing?

• Media rights

• Sponsorship rights

• Merchandising rights

• Ticket refunds

What is the role of communication in sports marketing?

• To increase ticket prices

• To engage fans and promote sports brands

• To limit media exposure

• To sponsor more events