
English for Marketing Advenced
Authored by Dong Phuong Le Trieu
English
University
Used 2+ times

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40 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What does "Place" refer to in marketing and logistics?
Only the physical store where a product is sold
The process of advertising products
The entire system of getting the product from producer to consumer
The online presence of a brand
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a primary advantage of indirect distribution?
Increased control over branding and pricing
Direct access to all customer data
Higher profit margins for the producer
Shared shipping and storage costs
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do wholesalers help in "breaking bulk"?
By selling large quantities of products to individual customers
By purchasing in bulk from manufacturers and selling in smaller quantities
By eliminating intermediaries from the supply chain
By manufacturing products themselves
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How do companies combat online piracy in high-risk markets?
Completely withdrawing from the market to prevent financial losses
Lowering prices to attract more consumers to legitimate platforms
Partnering with unauthorized distributors to increase exposure
Avoiding digital sales and relying solely on physical stores
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Merchant wholesalers differ from merchandise agents and brokers because they:
Take ownership of the products they sell
Provide services but do not own the goods
Sell directly to final consumers
Only operate in the B2B market
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a dual or hybrid distribution system?
A manufacturer using multiple channels to reach different types of customers
A system where only direct-to-consumer sales are used
A distribution strategy where intermediaries are completely removed
A traditional retail system where manufacturers only work with wholesalers
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following scenarios is an example of product diversion?
A retailer sells excess inventory through a manufacturer’s official outlet
A manufacturer opens its own retail store to sell products directly to consumers
A consumer buys a product and later sells it online as a second-hand item
A wholesaler sells discounted products to an unauthorized retailer who then resells them
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