Entorno Empresarial Quiz

What is the business environment?

• Only internal factors affecting the company

• Only external factors affecting the company

• Internal and external factors affecting the company

• None of the above

Which of the following factors belongs to the microenvironment?

• Climate change

• Suppliers

• Tax laws

• Digitalization

Which macroenvironment factor influences consumers' purchasing power?

• Political

• Demographic

• Economic

• Technological

Which of the following is an example of the sociocultural environment?

• Interest rate

• Environmental regulations

• Changes in consumption habits

• Competition between companies

Which of the following is a factor in the PESTEL analysis?

• Direct competition

• Bargaining power of customers

• Political

• All of the above

What is one of the current economic trends in the business environment?

• Reduction of digital commerce

• Knowledge-based economy

• Decrease in globalization

• Elimination of the service sector

According to Porter's 5 forces, what does the threat of new competitors represent?

• Established companies increasing their production

• New companies entering the market and generating competition

• Companies merging to eliminate competition

• Regulations limiting competition

What is an example of a proactive response in marketing?

• Adapting to changes after they occur

• Creating trends and innovations before the market demands them

• Waiting for customers to change their buying habits

• Copying strategies from competitors

How does digitalization affect companies?

• Reduces automation

• Limits globalization

• Expands e-commerce and digital platforms

• Decreases investment in innovation

Why is PESTEL analysis important in the business environment?

• Helps evaluate the internal factors of the company

• Allows understanding of external factors that may affect the business

• Is only useful for large corporations

• Has no impact on business decision-making