Snapchat Marketing (Stukent Ch 8)

When was the first version of Snapchat, known as Picaboo, introduced?

• 2010

• 2011

• 2012

• 2013

What feature did Snapchat introduce in December 2012, marking the first significant update since its rebranding?

• Stories

• Geofilters

• Chat

• Videos

Which social media giant offered to acquire Snapchat for $3 billion in 2013?

• Instagram

• X (formerly Twitter)

• Facebook

• LinkedIn

In which year did Snapchat introduce the feature allowing users to save photos or videos to Memories?

• 2014

• 2015

• 2016

• 2017

What is the purpose of Snapchat's World Lenses feature introduced in 2017?

• Add digital elements to user environments

• Create 3D snaps

• Enable group messaging

• Provide custom filters

Which age group makes up the highest percentage of monthly Snapchat users as of the time of writing?

• 18-24

• 25-34

• 35-44

• 45-54

What is the top market for Snapchat users according to the provided data?

• United States

• India

• China

• Brazil

Which income group uses Snapchat the most according to the provided statistics?

• Less than $30,000

• $30,000 - $69,999

• More than $100,000

• Data not provided

What is the primary factor in determining whether a business would advertise on Snapchat?

• Platform popularity

• Target audience usage

• Ad campaign budget

• Type of products sold

Which gender has a higher percentage of Snapchat users in the 18-24 age range, according to the provided data?

• Male

• Female

• Almost equal

• Gender not provided