Marketing - Unit 3

Cash cows are products in the maturity stage of the product life cycle.

There are many opportunities for cash cows to grow to expand the market share.

Starts are products that are in high-growth markets.

Question marks are products in high growth rate markets and in which the company maintains a large market share.

Products in dogs quadrant have a low market share and little to no growth.

Cash cows are products that have a stable market.

Start products are new products with a static market share.

If star products keep their high market share, they can become cash cows as the market growth starts to decline.

Question Marks are products in high growth market share but do not seem to have a high share of the market.

Products classified as dogs always have a strong market share.