DMS2

Which of the following is NOT a key component of the sharing economy?

• Inherently digital in nature

• Permanent access rather than temporary ownership

• Resources that are accessed are often (but not always) owned by external individuals.

• All of them

• None of them

What is the meaning of prosumer?

• Production & summary

• Producer & consumer

• Program & consumer

• Producer & summary

Waket do you cal the percentage of visitors on your site who complete a target action that you wish visitors to take?

• Retail rate

• Indicator rate

• Conversion rate

• Action rate

What is the definition of User-Generated Content (or UGC)?

• A collection of strategies (both physical & digital) that physical retailers are using to react to the challenges of operating in a digital world

• Customers create and disseminate online ideas about a product or the firm that markets the product

• An electronic device that is capable of turning digital designs into physical objects through an additive process

• A digital product or service that offers a set of basic features for free, but charges a price for a set of

The technology platform where advertisers can discover, evaluate, and buy inventory is called _?

• SSP

• DSP

• Ad exchange

• Ad networks

What is a complex digital trading process with many interconnected advertising technology platforms?

• Programmatic advertising

• Social media marketing

• Real-time Bidding

• Google Ads

Which of the following is NOT true about out-of-home (OOH) marketing?

• It should be thought provoking

• It brings on-screen marketing out of the homes

• It should be in highly visible public spaces

• It should not be detailed

What does the term 'Customers are more than customers' mean in terms of its reference to the concept of democracy?

• Customers take on a more complex set of roles, such as both writing and reading reviews on Rotten Tomatoes.

• Customers have a singular focus in terms of buying and using a product.

• Customers are focused on reviewing products rather than purchasing products.

• Spending no money on traditional advertising or sales promotions.

What is the reason behind digital marketers implementing look-alike targeting?

• Leverages a business' own data on their existing customers by using machine learning methods to find new people who have similar characteristics and activity on the digital media platform

• Uses a web user's browsing history and other consumer-related online behavior to help create and deliver unique targeted individual marketing messages.

• uses a search keyword - based targeting of a prospective customer's needs based on his or her information search behavior.

• Saving ads cost

What is disadvantage(s) of mobile marketing?

• The variations in screen size, capacity, feature, and data plans limit the creativity of mobile marketers

• It's technologically and strategically challenging to detect and control the marketing context

• Tactics in mobile marketing such as location-based marketing can be particularly intrusive.

• All of the above

• None of the above