Dịch vụ Marketing Quiz

Customers cannot evaluate a service until they actually consume it. What characteristic of the service is this disadvantage based on?

• Inconsistency

• Non-transferable ownership

• Inseparability

• Non-storability

Complete the following statement: The dividing line..... helps marketers visualize the points.... between goods and services.

• Goods; similarities and differences

• Goods - services; similarities and differences

• Goods - services; differences

• Goods - services; similarities

In your opinion, which service is classified as a pure service?

• Renting evening gowns

• Office cleaning

• Legal consulting

• Mobile phone service

Which type of marketing reflects the organization's marketing efforts towards service providers?

• Internal marketing

• Internal and external marketing

• External marketing

• Interactive marketing

Which characteristic of services makes it difficult to distinguish between services and their providers?

• Inseparability

• Non-storability

• Intangibility

• Inconsistency

Based on Lovelock's classification, which group does accounting service belong to?

• Services affecting intangible assets

• Services affecting owned objects

• Services affecting the human body

• Services affecting the human mind

Instead of ownership, services allow ownership or access to....?

• Long term

• Short term

• Temporary

• Permanent

Which characteristic of services indicates that the service consumed at this moment may not have the same quality as the service consumed at another time?

• Non-storability

• Intangibility

• Inconsistency

• Not specified

What is not a characteristic of services consumed at this time?

• Cannot be stored

• Intangible

• Inconsistent

• Cannot be separated

Choose the correct statement from the following assertions:

• Service businesses are benefactors to customers when serving them.

• The mission of service businesses is to satisfy customer needs and expectations.

• Without service businesses, customers cannot have products to satisfy their needs.

• Customers depend on service businesses, not the other way around.