SEMII 3.06

Quiz
•
Business
•
9th Grade
•
Easy
Gregory Hoch
Used 4+ times
FREE Resource
20 questions
Show all answers
1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
A logo is a brand’s __________.
promise.
identifying mark.
personality.
catchphrase.
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand promise connects to customers on a(n) __________ level.
intellectual
social
logical
emotional
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
“I’m lovin’ it” is one of McDonald’s famous brand __________.
slogans.
touch points.
advertisements.
logos.
promises.
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a true statement about brand promise:
It is explained solely through advertising.
It decreases brand awareness.
It is not usually stated in words.
It is the same thing as brand logo.
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a benefit of brand promise:
It increases the company’s market share.
It attracts employees to the company.
It allows the company to pay higher salaries.
It allows the company to stand out from the competition.
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Brand promise helps to increase brand awareness and brand
loyalty.
personality.
value.
character.
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
How does brand promise affect employees?
It creates their job descriptions.
It gives them a common goal.
It increases their bonuses.
It creates additional pressure on their jobs.
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