Exploring Media Texts and Techniques

What is intertextuality in media texts?

• The process of creating a media text out of a series of artefacts

• When a media text uses elements or references from other media texts

• A creation of a media text out of elements of another in a positive way

• Copying of an original text where it is mocked

What does bricolage refer to in media studies?

• The media’s constant recycling of itself and its signs

• A text which pays respect to another in the way it references it

• The process of creating a media text out of a series of artefacts, styles and signs from other media texts or cultural artefacts

• Narratives which don’t follow a linear structure

What is meant by implosion in the context of media?

• A creation of a media text out of elements of another in a positive way

• The media’s constant recycling of itself and its signs

• Copying of an original text where it is mocked

• Narratives which don’t follow a linear structure

How is pastiche defined in media texts?

• A creation of a media text out of elements of another in a positive way

• A text which pays respect to another in the way it references it

• The process of creating a media text out of a series of artefacts

• Copying of an original text where it is mocked

What does homage mean in media?

• A creation of a media text out of elements of another in a positive way

• A text which pays respect to another in the way it references it

• The media’s constant recycling of itself and its signs

• Narratives which don’t follow a linear structure

What is the definition of parody in media texts?

• A creation of a media text out of elements of another in a positive way

• The process of creating a media text out of a series of artefacts

• Copying of an original text where it is mocked

• Narratives which don’t follow a linear structure

What does fragmentation refer to in narratives?

• Narratives which don’t follow a linear structure

• A text which pays respect to another in the way it references it

• The media’s constant recycling of itself and its signs

• A creation of a media text out of elements of another in a positive way

Who recognised that television represents a reality that is ‘more real’ than personal experience for many people?

• George Gerbner

• Jean Baudrillard

• Roland Barthes

• Marshall McLuhan

Which researcher posited the theory of media exposure effects on 'heavy viewers' in the 1970s?

• Jean Baudrillard

• George Gerbner

• Roland Barthes

• Marshall McLuhan

What is the primary effect of televisual representation according to Baudrillard and Gerbner?

• It creates a medley of various ingredients

• It dominates our perception of the outside world

• It pays respect to other media texts

• It mocks original texts