MP Unit 3 Product Planning & Branding Test

Uses an existing brand name to promote a new or improved product in the product line. Examples might be new flavors, colors, designs or sizes.

• brand extension

• Co-branding

• Licensing

• mixed bundling

Liam is working on a school project where he needs to identify an information, tag, wrapper, seal or imprinted message that is attached to a product or its package. What is he looking for?

• Label

• price tag

• Package

• box

When companies like Kai's Eco Goods use their packaging to promote social and political causes.

• cause packaging

• mixed bundling

• Co-branding

• positioning

Liam is considering purchasing a package deal that includes a cell phone, TV, and Internet services from Comcast. What is this practice of packaging different products and services together called?

• mixed bundling

• brand extension

• Co-branding

• licensing

Evelyn is starting a small business selling handmade candles. She needs to decide on the physical container or wrapping for her product. What should she focus on?

• Package

• Label

• box

• price tag

Avery and Noah are working on a project that combines one or more brands in the manufacture of a product or delivery of a service. For example, they use Kellogg's Pop Tarts with Smucker's Jam as the fruit filling.

• Co-branding

• Mixed bundling

• Brand extension

• Licensing

When a company like Nike allows another organization to use their brand, brand mark, or trade character.

• Brand licensing

• Brand extension

• Co-branding

• Mixed bundling

Jackson and Arjun are starting their own retail store. They decide to develop and own their own line of products, which are also called private brands, store brands, or dealer brands.

• Private brand

• National brand

• Generic brand

• Style brand

Emma is studying different types of brands in her marketing class. She learns that some brands, also called producer brands, are owned and initiated by national manufacturers or companies. Examples include Hershey foods, Colgate, Palmolive, Whirlpool, Sunoco, and Ford. What type of brands is Emma learning about?

• National brands

• Generic brands

• Private brands

• Brand names

David has created a unique logo for his new business and wants to ensure it is legally protected by the federal government. What type of protection should he seek?

• Trademark

• Copyright

• Patent

• Logo