EOPA Marketing Management Test

To sell sweatshirts, jackets, and T-shirts imprinted with ABC University's logo, the Collegiate Sportswear Company pays royalties to the university. What type of business ownership does this situation exemplify?

• Business-format franchise

• Licensing agreement

• General partnership

• Multilevel marketing

Which of the following statements is true about the directing function of management?

• It uses standardized communication.

• It is results driven rather than performance driven.

• It is a continuous process.

• It primarily occurs at the lowest level of the organization.

Legal ownership of purchases does not pass to the purchaser until all payments have been made if the purchaser uses __________ credit.

• regular

• trade

• installment

• revolving

Belinda is reviewing departmental reports to determine why the business's outputs have been decreasing steadily over the last six weeks. Belinda is analyzing issues related to

• human resources

• finance

• production

• distribution

Which of the following is an example of a trade secret:

• Legal document

• Credit report

• Trade journal

• Customer list

While opening a large box of office supplies, Kendall accidentally cut her finger with the box cutters she was using. Another employee, Jorge, was helping Kendall at the time and witnessed the accident. What is the first thing that Jorge should do?

• Fill out an accident report

• Put the office supplies away

• Call Kendall's doctor

• Administer first aid

Before filing a civil lawsuit in court, Kwame's attorney sent a letter to Tosh's attorney. In the letter, Kwame's attorney explained why they believe they would win a lawsuit against Tosh. Kwame's attorney sent a(n) __________ letter to Tosh's lawyer.

• termination

• official

• demand

• warning

Seeing a movie at a theater would be considered a(n) __________ want.

• unlimited

• limited

• noneconomic

• economic

A business captures its employees' knowledge of certain tasks, processes, and events by developing a chart that outlines the relationships among bits of information. This is an example of a business using a(n) __________ technique to capture and transfer knowledge.

• statistical

• authority-based

• diagram

• transcription

Which of the following positions oversees the recruitment, training, performance, and safety of employees?

• Office manager

• Operations manager

• Human resources manager

• Project manager