PDM - Unit 5 PR Test

Jackson is organizing a community event and wants to inform as many people as possible about it. What is the term for communication channels through which messages are sent to a large audience?

• Publicity

• Advertising

• Media

• Branding

Charlotte is working on a project to understand different forms of communication. She wants to know which term refers to any form of communication designed to reach a very large audience?

• Mass media

• Public relations

• Community relations

• Sponsorship

Michael is a freelance journalist who has come up with a new story idea. What is this idea called when he presents it to an editor or reporter?

• Press release

• Media relations

• Pitch

• Advertising

Aria, a company representative, answering press questions in a forum is an example of a:

• Publicity stunt

• Press conference

• Press release

• Branding strategy

Emma is working on a project for her marketing class. She needs to create a document to distribute to TV and radio news stations with information about a new product her team is launching. This document is a:

• Publicity stunt

• Crisis management plan

• Press release

• Stakeholder report

Abigail is organizing a community event and wants to attract more people without spending money on advertisements. What is the unpaid communication technique she can use to gain public interest?

• Branding

• Publicity

• Advertising

• Licensing

Benjamin is working on a school project about different types of media. He needs to categorize traditional media forms such as newspapers and magazines. How should he classify them?

• Digital media

• Social media

• Print media

• Viral marketing

Harper organized a staged event to attract public attention. This event is a:

• Publicity stunt

• Cause marketing campaign

• Press release

• Licensing agreement

Ethan noticed that his favorite sneaker brand became popular among his friends after they all started sharing posts about it on social media. This spread of information about the brand using social media and word-of-mouth is known as:

• Advertising

• Mass media

• Viral marketing

• Community relations

A statement of approval by a celebrity about a product is an example of:

• Licensing

• Publicity

• Endorsement

• Buzz marketing