Conditionals

choose the correct alternative

PRICE WARS — who's the victim?

If you ___ a shop and you ___ to sell a product, you might put it on

sale,

• owned/wanted

• own/want

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but if you ___ to lower the price, you'd make less profit.

• are

• were

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However, if you keep the price the same but call it a‘sale price’, customers ___ feel they're getting a bargain. Some other tricks are:

• will

• would

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Ninety-nining. If the price ___ £15.99, it seems like 15-something.

• is

• was

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If the same product were priced at £16.00, it ___ sell

as well.

• doesn’t

• wouldn’t

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Buy one, get one free. If you ___ two items, the less expensive one is ‘free’.

• buy

• bought

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In fact, ___ the shop is not losing money, you can be sure that the profit is included in the price of the more expensive item.

• provided

• supposing

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___ you really need two items, you end up buying more than you planned.

• Unless

• Provided

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Baiting. This is when an already cheap product is offered even cheaper. ___

you're not very disciplined, once you get into the shop you'll buy other things.

• Unless

• If

Complete B's answers in two different ways. Use conditional structures.

A: Have you decided whether to get that car?

B: I'm not sure yet. But it ___ save money on fuel.

B: Well, it ___ save money on fuel, so yes.