Print Publications Quiz

What does the term "circulation" refer to in the context of print publications?

• The number of people who read a publication

• The number of copies distributed

• The frequency of publication

• The geographic area of distribution

Which term describes the estimated number of people who read a publication?

• Circulation

• Distribution

• Readership

• Subscription

What does "readers-per-copy" represent?

• The number of articles in each publication

• The ratio of readership to circulation

• The average time spent reading

• The number of writers per publication

What is a common readers-per-copy ratio for newspapers?

• 1.0 to 1.5

• 2.3 to 2.8

• 4.0 to 5.0

• 7.0 to 8.0

Which of the following is NOT a typical reason for falling newspaper sales?

• Rise of digital media

• Changing reader habits

• Increased literacy rates

• Competition from free news sources

What is the term for the name or title of a magazine that appears on its cover?

• Headline

• Masthead

• Byline

• Tagline

Which element of a magazine cover briefly describes the publication's content or purpose?

• Masthead

• Cover story

• Strapline

• Puff

What is the main article or feature highlighted on a magazine cover called?

• Headline

• Cover story

• Lead article

• Front page

Which of these is NOT typically a feature of magazine cover design?

• Consistent colors and fonts

• Cover image

• Full text of articles

• Teasers for inside stories

What is the purpose of audience segmentation in magazine publishing?

• To reduce printing costs

• To target specific reader groups

• To increase the number of pages

• To standardize content across all magazines