Audience Segmentation

Which of the following is a category of audience segmentation?

• Color preference

• Age

• Favorite food

• Hobbies

What is one of the lesson components related to audience segmentation?

• Know how to cook

• Understand examples of niche or mainstream audiences

• Learn a new language

• Identify historical events

Which category is NOT part of audience segmentation?

• Income

• Education

• Favorite movie

• Location

What is a benefit of using audience segmentation?

• It helps in defining the target audience

• It increases production costs

• It limits creativity

• It reduces audience size

How can the target audience influence a media product?

• By changing the weather

• By influencing the style, content, and layout

• By determining the price

• By selecting the actors

Which of the following is NOT a specification point for audience segmentation?

• Gender

• Occupation

• Favorite sport

• Lifestyle

Which category is included in audience segmentation?

• Favorite color

• Education

• Favorite animal

• Favorite book

Which of the following is a camera technique?

• Zoom

• Paint

• Sculpt

• Write

What is a technical code in media?

• Lighting

• Cooking

• Gardening

• Driving

Which of the following is a symbolic code?

• Color

• Speed

• Height

• Weight