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Quiz market information

Authored by Joseph c

English

University

Used 4+ times

Quiz market information
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21 questions

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1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the text, what is one main source of market information for global companies?

Environmental scanning
Social media
Local advertisements
Personal sources

Answer explanation

Executives obtain up to two-thirds of needed information from personal sources.

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Who provides much of the external information in global companies?

Domestic marketing teams
Local journalists
Headquarters executives
Executives based abroad

Answer explanation

Executives abroad communicate with local stakeholders and provide key insights.

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Why are overseas executives considered excellent sources of information?

They speak many languages.
They understand both the local context and the company's business.
They follow global trends online.
They only rely on official reports.

Answer explanation

They combine local knowledge with company expertise.

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What is a key weakness of domestic companies?

They fail to notice opportunities beyond their borders.
They have too many regional branches.
They rely only on local advertisements.
They invest too much in international markets.

Answer explanation

Domestic companies may miss international opportunities due to narrow scanning horizons.

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What does the term 'scanning horizon' refer to in the text?

The limit of information gathered by a company
The view from a company's headquarters
A type of data software
The number of employees in a firm

Answer explanation

It refers to the geographic limit where companies collect information.

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

According to the text, how do overseas executives gather useful information?

From documentaries
By communicating with local distributors and officials
Through online surveys
By reading company manuals

Answer explanation

They connect with distributors, consumers, and officials for insights.

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What role does direct sensory perception play in market research?

It replaces all documentary sources.
It reduces the need for observation.
It prevents biased opinions.
It supports data from surveys and reports.

Answer explanation

It gives context and background to information gathered elsewhere.

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