
Marketing Quiz: 5.0 Customer Relationships
Authored by Merle Webber
Other
11th Grade
Used 1+ times

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20 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is the first step in the personal selling process?
Prospecting
Follow-up
Closing the sale
Presentation
2.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following best describes the purpose of the sales funnel?
To set pricing strategy
To organize customer feedback
To visualize and manage the customer journey from lead to sale
To track product distribution
3.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which stage of the personal selling process involves addressing the customer’s specific needs and concerns?
Follow-up
Closing
Approach
Objection handling
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is an ethical concern in personal selling?
Asking for customer feedback
Offering discounts
Following up with leads
Exaggerating product benefits
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which sales method involves demonstrating the product’s use and features in person?
Personal selling
Telemarketing
Email marketing
Direct mail
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
What is a “lead” in sales terminology?
A product description
A marketing slogan
A payment system
A potential customer
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which of the following is a common source for acquiring new sales leads?
Product packaging
Supply chain logistics
Trade shows and networking events
Market segmentation
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