Exam 3 Quiz Game

Exam 3 Quiz Game

University

30 Qs

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Exam 3 Quiz Game

Exam 3 Quiz Game

Assessment

Quiz

Journalism

University

Practice Problem

Easy

Created by

Contia Prince

Used 7+ times

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30 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines earned media?

Paid advertising

Publicity gained through promotional efforts

Direct mail campaigns

Sponsored content

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines rhetoric?

The art of effective or persuasive speaking or writing

A type of media advertisement

A form of digital marketing

A method of data analysis

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines the rhetorical triangle?

A geometric shape used in design

A model for understanding the relationship between speaker, audience, and message

A type of advertising strategy

A method of statistical analysis

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines logos?

A symbol or design representing a brand

An appeal to logic and reason

A type of digital advertisement

A form of media bias

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines pathos?

An appeal to emotion

A type of media outlet

A form of logical reasoning

A method of data collection

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines ethos?

An appeal to credibility or character

A type of digital marketing

A form of statistical analysis

A method of audience segmentation

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Which of the following best defines theory of cognitive dissonance?

A theory about media influence

A psychological theory about conflicting beliefs

A model for advertising effectiveness

A method of audience analysis

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