GEHS Copy of DC Mkt - Ch 10 Quiz Study Guide

A grocery store that decides to add a florist is expanding by offering an additional

• segment
• service
• site
• good

ABC Groceries sells private label pastries and pastries made by a local bakery that is a channel partner. This is an example of __________ competition.

• vertical
• horizontal
• breadth
• unfair

Sheila owns a small boutique. She wants to move on to other things. She thinks she might be comfortable giving up complete ownership of the business but would still like to maintain some control over it. Which of these is she considering?

• franchising
• multisite expansion
• push marketing
• finding additional segments

Specialty stores carry __________ but not __________.

• services, goods
• goods, services
• depth, breadth
• variety, customization

Storage and display are __________ activities.

• customer-oriented activities
• product-oriented
• marketing-oriented
• sales-oriented activities

The downstream partners that help a company reach consumers comprise the

• supply chain
• logistics
• distribution channel
• channel members

What term refers to the extreme case of selectivity?

• distribution channel
• exclusive channel
• monopolistic channel
• intensively channel

When different types of retailers are competing, it’s called __________ competition.

• vertical
• horizontal
• sideways
• upward

Which channel function is most visible to the customer?

• retailing
• distributing
• manufacturing
• transporting

Which of the following identifies a major class of franchising?

• market franchising
• product franchising
• in-house franchising
• retail franchising