GEHS Copy of DC Mkt - Ch 10 Quiz Study Guide

GEHS Copy of DC Mkt - Ch 10 Quiz Study Guide

12th Grade

25 Qs

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GEHS Copy of DC Mkt - Ch 10 Quiz Study Guide

GEHS Copy of DC Mkt - Ch 10 Quiz Study Guide

Assessment

Quiz

others

12th Grade

Practice Problem

Medium

Created by

Matt Renshaw

Used 9+ times

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25 questions

Show all answers

1.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

A grocery store that decides to add a florist is expanding by offering an additional

segment
service
site
good

2.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

ABC Groceries sells private label pastries and pastries made by a local bakery that is a channel partner. This is an example of __________ competition.

vertical
horizontal
breadth
unfair

3.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Sheila owns a small boutique. She wants to move on to other things. She thinks she might be comfortable giving up complete ownership of the business but would still like to maintain some control over it. Which of these is she considering?

franchising
multisite expansion
push marketing
finding additional segments

4.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Specialty stores carry __________ but not __________.

services, goods
goods, services
depth, breadth
variety, customization

5.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

Storage and display are __________ activities.

customer-oriented activities
product-oriented
marketing-oriented
sales-oriented activities

6.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

The downstream partners that help a company reach consumers comprise the

supply chain
logistics
distribution channel
channel members

7.

MULTIPLE CHOICE QUESTION

30 sec • 1 pt

What term refers to the extreme case of selectivity?

distribution channel
exclusive channel
monopolistic channel
intensively channel

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