Unit 2.2.1 Product

A good product meets the wants and ________ of the customer.

Which three factors make up the design mix?

• Function, aesthetics, cost

• Function, design, customers

• Construction, convenience, clarity

• Aesthetics, creation, convenience

Which of the following is a stage of the product life cycle?

• Discussion

• Start

• Instruction

• Introduction

True or False: The growth phase of the product life cycle is when sales hit their peak.

• True

• False

When something is visually appealing/attractive it is known to be what?

• Cheap

• Aesthetic

• Engaging

• Entrepreneurial

At what stage of the product life cycle does a product lose popularity and sales fall?

• Decline

• Dip

• Dive

• Development

What does the abbreviation USP mean?

• Unique sales pitch

• Under sales pending

• Unique selling point

• Unexpected sales pitch

What can a business do to stop sales of their product from falling?

• Extension strategy

• Fire staff

• Increase costs

• Decrease costs

Which of these best describes product differentiation?

• Having 100’s of different products in a range

• Increasing the number of customers a business acquires

• Making a product cheaper than the competition

• Making a product different from the competition so it stands out

True or False: Running new advertising campaigns can help extend the life cycle of a product.

• True

• False