Persuasive techniques recap_IDU

"Ethos", part of Aristotle's persuasion triangle, and a persuasive technique often used by brands means..what?

• use of facts and statistics

• use of emotions to appeal to the viewer

• credibility, authority, sometimes involving endorsements

• colour symbolism

Apart from "ethos", which two persuasive techniques make up Aristotle's persuasive triangle?

• logos: appeal to logic, including facts to persuade the viewer

• pantathos

• pathos: appeal to emotions

• orothodos

When a brand uses particular colour choices in their marketing (products, adverts), what can this be called?

• colour scheme

• hues

• a range

• colour palette

"synthetic personalisation" is a persuasive technique directly addressing the viewer, using words like:

• "you", "you can" "your action makes a difference" etc

• "we", "our" and "us"

• factual words

• commanding words like "must" and "you should"

Which phrase in this Oxfam appeal is an example of synthetic personalisation?

• "Oxfam trailwalker"

• "let the sharing grow.."

• the sentence in white font at the top

• the use of the colour red

"imperative language" is a persuasive technique. "Imperative" means

• strong

• important, vital, crucial, essential

• persuasive

• reflective

Examples of imperative language, used in persuasive texts include:

• "you must.."; "come to.." "join us"; "your donation save lives"; "order in store today"

• "why not?"

• repetition

• all of these

Here is a screenshot from ISR's website. How could the colour palette be described?

• the use of red and white is symbolic of the Latvian flag

• it uses red, white and some black

• it has some colours in it

• it is multicoloured

What is "the rule of three" in advertising and marketing?

• a theory that you should repeat things three times to make it understood.

• a theory that you should have 3 main things in your ad.

• a theory that people better understand concepts, situations, and ideas in groups of three.

• a theory that your ad should contain 3 colours only.

What is this very simple ad, by Apple, an example of?

• rhetorical question

• the rule of three

• repetition

• imperative language