
Persuasive techniques recap_IDU
Authored by Claire Boulter
English
10th Grade
Used 1+ times

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16 questions
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1.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"Ethos", part of Aristotle's persuasion triangle, and a persuasive technique often used by brands means..what?
use of facts and statistics
use of emotions to appeal to the viewer
credibility, authority, sometimes involving endorsements
colour symbolism
2.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
Apart from "ethos", which two persuasive techniques make up Aristotle's persuasive triangle?
logos: appeal to logic, including facts to persuade the viewer
pantathos
pathos: appeal to emotions
orothodos
3.
MULTIPLE SELECT QUESTION
45 sec • 1 pt
When a brand uses particular colour choices in their marketing (products, adverts), what can this be called?
colour scheme
hues
a range
colour palette
4.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"synthetic personalisation" is a persuasive technique directly addressing the viewer, using words like:
"you", "you can" "your action makes a difference" etc
"we", "our" and "us"
factual words
commanding words like "must" and "you should"
5.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Which phrase in this Oxfam appeal is an example of synthetic personalisation?
"Oxfam trailwalker"
"let the sharing grow.."
the sentence in white font at the top
the use of the colour red
6.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
"imperative language" is a persuasive technique. "Imperative" means
strong
important, vital, crucial, essential
persuasive
reflective
7.
MULTIPLE CHOICE QUESTION
30 sec • 1 pt
Examples of imperative language, used in persuasive texts include:
"you must.."; "come to.." "join us"; "your donation save lives"; "order in store today"
"why not?"
repetition
all of these
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